VIRGIN’S NEW ‘27’ SHOW BRINGS SOME OF ROCK’S BIGGEST HEROES BACK FROM THE OTHER SIDE
A rock ’n’ roll retrospective exploring the music and legacy of iconic artists like Kurt Cobain, Jimi Hendrix, Jim Morrison and Amy Winehouse sounds like something that would have fit nicely into the old Vinyl room at the Hard Rock Hotel. Now that the space is called 24 Oxford and the resort has transformed into Virgin Hotels Las Vegas, it still fits.
27 – A Musical Adventure is something we didn’t know we’d get right off the bat at Virgin—a resident production show. The original concept evolved from a movie to a Broadway play to a concert production, which is how it debuted at the Troubadour in LA in March 2020 with plans to tour the country.
When the pandemic stalled those plans, “Vegas seemed like a natural place for it,” says co-creator Ramy El Batrawi, whose company Hen Entertainment is producing the show at Virgin.
“The room here is perfect for what we’re doing, and it’s even named after the first record store [Virgin Hotels brand founder] Richard Branson had in London,” El Batrawi says. “It’s sort of hand-in-glove. And the show is pretty amazing, a true rock concert, not just a tribute show. You will feel like you were there when these artists were touring.”
Cobain, Hendrix, Morrison, Winehouse, Janis Joplin and Robert Johnson are the artists and created the music at the core of 27, named for the age when they all passed away. The show opened in the approximately 850-seat 24 Oxford on May 19, and it moves chronologically, from Johnson to Winehouse, featuring a cast of musicians and singers from LA who are mostly new to tribute-style performances.